Smooth Ambler Spirits presents: Bourbon, Brews & BBQ Festival

General Admission – $35

12:00 PM – 6:00 PM

Your General Admission ticket includes:

• Admission to a full day of live music and entertainment
• Access to West Virginia distilleries, breweries, cideries, BBQ vendors, food vendors, artisans, and boutique businesses
• The opportunity to purchase handcrafted cocktails, beer, cider, bourbon bottles, BBQ, specialty foods, and locally made products throughout the festival
• A day celebrating Appalachian culture, craftsmanship, and community

Some of the spirits, beers, ciders, bottles, specialty releases, and handcrafted products available during the festival are produced by independent West Virginia makers and may only be available through their distilleries, breweries, cideries, or at select special events. This is a unique opportunity to discover and purchase products you won't typically find at your local retailer.

Appalachian Hospitality VIP Experience – $75

11:00 AM - 6:00 PM

Enjoy the festival with an elevated Appalachian experience. Your VIP ticket includes everything in General Admission, plus:

• Exclusive Early Admission beginning at 11:00 AM
• Complimentary VIP Tasting Experience featuring a special tasting from participating West Virginia distillery, brewery, and cidery before the festival opens to General Admission.
• Access to the Covered Appalachian Hospitality Lounge with reserved tables and seating adjacent to the live music stage.
• Complimentary Grab-and-Go Bite, featuring a classic West Virginia favorite like a fresh pepperoni roll.
• Complimentary Bottled Water is available throughout the day in the hospitality lounge.

Relax, sample exceptional West Virginia craft beverages, enjoy premium seating, and experience the festival before the crowds arrive.

Event Overview

Nestled in the heart of Greenbrier County, you'll find some of West Virginia's finest handcrafted spirits, craft beer, and hard cider—a testament to the creativity, craftsmanship, and homegrown hospitality that define Appalachia.

The Bourbon, Brews & BBQ Festival proudly celebrates that tradition in partnership with fellow Greenbrier County producers West Virginia Great Barrel Company, Greenbrier Valley Brewing Company, and Hawk Knob Cidery. Together, we're showcasing just how much one West Virginia county has to offer while welcoming exceptional makers, artisans, pitmasters, musicians, and small businesses from across the Mountain State.

Spend the day enjoying live music, incredible BBQ, handcrafted spirits, craft beer, hard cider, local shopping, and authentic Appalachian hospitality. Every participating vendor represents the hardworking, grassroots spirit that makes West Virginia unlike anywhere else.

Whether you're a bourbon enthusiast, craft beer lover, foodie, or simply enjoy supporting local businesses, this is your opportunity to experience the very best of West Virginia—all in one place.

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Festival Information

This is a 21 & Older Event!

A valid government-issued photo ID is required for entry. No one under the age of 21 will be admitted.

Please Note:

• Admission tickets do not include cocktails, beer, cider, bottles, food, or merchandise.
• Your ticket provides entry into the festival and access to purchase from participating vendors.
• VIP admission includes complimentary VIP tastings only during the exclusive early-access tasting experience.

More Than a Festival

This is a celebration of Appalachian heritage, West Virginia entrepreneurs, family-owned businesses, handcrafted products, local music, and the neighbors who continue to build our communities through hard work and hometown pride.

When you purchase a ticket, you're supporting West Virginia's cooperages, distillers, brewers, cider makers, pitmasters, artisans, musicians, and small businesses, the people who embody the true spirit of homegrown hospitality.

Come hungry.

Come thirsty.

Come ready to discover your next favorite West Virginia bourbon, beer, cider, BBQ, or handcrafted product.

Let our Country Roads lead you to us to raise a glass to West Virginia and join us for a day of bourbon, brews, BBQ, live music, and Appalachian tradition.