Sleigh Your Book Marketing: Create Your Holiday Marketing Plan

Create a Holiday Marketing Plan That Helps Readers Discover, Gift, and Buy Your Books

Saturday, October 10, 2026

1pm-4pm

The Story Loft

10605 E. Winner Road, Independence, Missouri

Sleigh Your Book Marketing is a hands-on workshop designed to help authors create a practical holiday campaign for November and December. We’ll work through how to position your books as gifts, create seasonal offers, plan useful promotional content, prepare for holiday events, and communicate important ordering and shipping deadlines without overwhelming your readers or yourself.

During the workshop, we’ll cover:

• Choosing which books to feature during the holiday season
• Identifying the readers and gift buyers you want to reach
• Creating giftable book bundles and seasonal offers
• Pricing promotions without eliminating your profit
• Developing holiday content that goes beyond sales posts
• Planning email and social media campaigns
• Promoting author appearances and holiday markets
• Preparing inventory, displays, packaging, and sales materials
• Communicating shipping and local-pickup deadlines
• Building a manageable schedule that does not require daily posting

This is a working session, so you will not spend three hours simply listening. You’ll use guided planning materials to build a holiday campaign specifically for your books, audience, schedule, and budget.

By the end of the workshop, you will leave with:

• A November–December marketing calendar
• A clear holiday sales goal
• A featured book, bundle, or seasonal offer
• A bank of content ideas
• A short email-marketing plan
• A list of important promotional and ordering deadlines
• A checklist for inventory, events, and sales materials
• Three specific actions to begin immediately

Bring a laptop or tablet if you prefer to work digitally, or bring your favorite planning supplies. You should also bring information about your books, current prices, upcoming events, and any holiday promotions you are already considering.

Whether you are preparing for your first holiday season as an author or trying to create a more organized and sustainable approach, this workshop will help you stop guessing and start the season with a plan.

Plan it. Promote it. Sleigh the season.