BEW - The Digital Infrastructure Edition
Wed, Jul 16, 2025 7:00 PM
- Thu, Jul 17, 2025 9:30 PM
Ginger Hill Studios, 4340, Dufferin Street, Toronto, Ontario, M3H 5R9, Canada
Description
This interactive workshop is built for entrepreneurs, small business teams, and nonprofit organizations looking to sharpen their digital edge. We demystify the differences between branding, marketing, and advertising, so your team understands how to build a consistent identity, attract the right audience, and convert attention into real results.
What you’ll learn:
- Branding: Define your business persona and voice for long-term trust.
- Marketing: Learn strategies to position your business and generate interest.
- Advertising: Discover effective ways to promote and drive sales or support.
What you’ll practice:
- Setting up and managing domain names and professional emails
- Launching and maintaining a website with web hosting
- Using VoIP phone systems for professional communications
- Running targeted SMS campaigns to engage your audience
What you'll walk away with:
- A clear understanding of how branding, marketing, and advertising differ, and how they work together to grow your business
- A launch-ready domain name for your business or organization
- Access to a business phone number & system setup for professional communication
- A working SMS campaign platform to begin audience outreach
- A Digital Tools Starter Kit with checklists and resources you can use right away
- Confidence to make informed decisions on how to present, promote, and scale your business
Perfect for solo entrepreneurs or entire teams, this workshop provides a practical, no-fluff foundation in the tools and strategies needed to thrive online.
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